KARP x UNDR
Introduction
As a comprehensive integrated agency, UNDR Construct collaborates closely with KARP on strategy, creative development, production, digital initiatives, and measurement. Within our agency, we also house a full-service media entity that serves both shared creative clients and standalone clients. Our media expertise covers everything from planning and activation to billing, reporting, and optimization.
Project Description
Building the Future of Trusted Wellness - Young Forever Approved
Our goal is to establish Young Forever as a trusted wellness brand, offering a seamless and credible shopping experience. Inspired by successful e-commerce brands like Healf, we aim to make “Young Forever Approved” the mark of quality for safe, effective, and innovative wellness products, leveraging our medical expertise, KARP Concept branding, and strategic marketing partnerships to inspire confidence, education, and engagement.
The Goal
First 6 months.
Create a Fully functional website where we can put some Fuel on it
4 Lines - Fuel, Motion, Clarity, Recharge
1000 Products
Wellness Products: Healf generates core revenue through sales of premium supplements, superfoods, and healthy snacks curated under its four wellness pillars - Eat, Move, Mind, Sleep.
12 Protocols (3 Each)
Subscriptions: Customers can subscribe to recurring deliveries of their favourite wellness essentials, ensuring convenience and consistent replenishment
E-Commerce Website
Consultations/Testing: The brand offers expert wellness consultations and personalised health guidance, adding a service-based revenue layer.
Branding & Marketing
Manuals
Logistics Partnerships
Wellness Products: Healf generates core revenue through sales of premium supplements, superfoods, and healthy snacks curated under its four wellness pillars - Eat, Move, Mind, Sleep.
Credibility Backup
Subscriptions: Customers can subscribe to recurring deliveries of their favourite wellness essentials, ensuring convenience and consistent replenishment
Warehousing & Fulfillment
Consultations/Testing: The brand offers expert wellness consultations and personalised health guidance, adding a service-based revenue layer.
Team & SOP's
In-House Bundles: Healf develops and sells curated bundles of wellness products, creating higher profit margins and stronger brand loyalty.
Young Forever
SOP's
Healf employs a multi-channel marketing strategy focused on community, education, and engagement. The brand leverages blogs, immersive events, and social media, while performance marketing optimizes paid social campaigns to drive conversions. Collaborations with influencers and wellness experts amplify credibility, and curated content simplifies complex health information.
1
Immersive Events & Community Engagement: Hosts events that connect with wellness communities and provide hands-on experiences with products.
2
Content & Education: Produces blogs, editorial content, and personalised guidance to educate customers and build trust.
3
Creator & Influencer Partnerships: Collaborates with influencers, UGC creators, and strategic partners to expand reach and credibility.
4
Digital Presence & Social Media: Maintains an active online presence to engage communities, share educational content, and drive brand awareness.
Healf has strengthened its team by hiring top positions, including a Paid Social Creative Strategist and an Influencer & Partnerships Manager, to drive marketing performance and expand brand collaborations.
Healf.
Partnerships
Healf has partnered with Deliveroo (officially announced on 18 August 2025) to bring wellness directly to customers’ doors with unprecedented speed. The partnership bridges the gap between convenience and wellbeing, positioning Healf as one of the first wellness retailers in the UK to offer on-demand health delivery, mirroring the speed and accessibility of the food delivery market.
1
Faster Delivery: Customers receive wellness products in 20 minutes or less, increasing convenience and satisfaction.
2
Expanded Reach: Access to Deliveroo’s extensive delivery network allows Healf to serve more customers across the UK.
3
Increased Sales: On-demand availability encourages impulse purchases and repeat orders.
4
Brand Visibility: Partnering with a major delivery platform strengthens Healf’s presence and positions it as a modern, accessible wellness brand.
Healf.
Credibility
Healf builds credibility by grounding its products and services in expert validation and scientific support. The company collaborates with doctors, health coaches, nutritionists, and sports coaches, while also partnering with universities and private third-party labs to test and verify the efficacy of its wellness offerings.
1
Medical Professionals: Collaborates with doctors and health coaches to validate products and provide expert guidance.
2
Nutrition & Fitness: Partners with nutritionists and sports coaches to ensure wellness offerings are effective and safe.
3
Academic & Research Institutions: Works with universities for research, testing, and scientific backing of products.
4
Independent Labs: Utilizes private third-party laboratories for rigorous testing and verification of product quality and claims.
Healf.
Business
Healf position itself as An online retailer that curates and sells wellness products, including health supplements, healthy snacks, and home essentials, across four pillars of health: Eat, Move, Mind, and Sleep.
1
Funding Success: Raised a total of $2.4 million across 5 funding rounds to fuel growth and expansion.
2
Rapid Revenue Growth: Business revenue surged to $40 million in 2025, marking a 434% increase over the previous three years.
3
Large Customer Base & Following: Serves 325,000 customers and maintains a strong social presence with 321,000 followers.
4
Extensive Product Curation: Offers a curated portfolio of 4,000 products from 475 brands, including 54 UK-based brands, ensuring quality and variety for customers.
Young Forever
Strategize. Visualize. Achieve - Learn more about our approach
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things." - Steve Jobs
Mision &
Vision
Young Forever empowers Americans to live healthier, fuller lives through smart, simple wellness choices. With curated products, expert-backed guidance, and lifestyle-focused solutions, staying vibrant and balanced becomes effortless.
1
Trusted Wellness Authority: Establish Young Forever Approved as a seal of credibility for high-quality, effective wellness products across the US.
2
Enhanced Shopping Experience: Create a seamless, engaging, and inspiring e-commerce platform that makes wellness simple and exciting for every customer.
3
Expert-Backed Offerings: Leverage medical expertise, research partnerships, and wellness professionals to ensure products are safe, effective, and evidence-based.
4
Market Leadership & Innovation: Improve upon existing successful wellness e-commerce models, such as Healf, and expand accessibility, education, and community-driven engagement in the US market.
In-House
Principal Team
Most of the operations behind building a successful Young Forever brand will be driven in-house by our creative agency, KARP Concept. From branding and product curation to marketing strategy and digital experience, e-commerce platform, KARP Concept will serve as the central hub for creativity, innovation, and execution. By keeping key functions in-house, we ensure consistency, quality, and speed in bringing the Young Forever vision to life across all customer touchpoints.
Aron Katz
CEO
As CEO, Ari will lead the company’s vision, manage the executive team, and drive growth through strategy, partnerships, and key deal-making—ensuring alignment, credibility, and long-term success for Young Forever.
Rokas Petkevicius
CMO/CBO
Rokas will lead Young Forever’s marketing and brand strategy, aligning campaigns, partnerships, and communications to strengthen the brand’s presence, drive growth, and build credibility in the U.S. wellness market.
Ellie Rabiyeva
Head of Retention
Ellie will drive customer engagement and loyalty through retention strategies, partnerships with wellness experts, and collaboration with marketing and product teams to ensure a seamless, credible Young Forever experience.
Outsourcing
Services & Logistics
Our vision follows an agile development approach, meaning we will initially outsource select services and gradually bring key roles in-house as we build expertise and scale, leveraging the experience curve to retain top talent.
Year 1, services such as legal, accounting, and fulfillment will be handled through partnerships with local companies to support strategic expansion.
Delivery Partners
20-30 Min
We will partner with DoorDash or Puffco to boost impulse purchases and expands brand reach, promoting our products through trusted, on-demand delivery platforms.
Milestones
Our milestone is to establish Young Forever as a recognized wellness brand in major U.S. cities like LA, NY, and Miami within the first two years.
Advisory
Innatus USA / Aromasong Co.
Aromasong Co. serves as an advisory member for e-commerce strategy, bringing extensive experience from selling multimillion-dollar products across major online platforms within the wellness industry.
Young Forever aims to become a trusted, innovative wellness brand that delivers credible products, seamless experiences, and lasting impact in the U.S. market.
Timeline
Summary
Our timeline aims to have a fully operational e-commerce website with an initial curated selection of wellness products by month 4. Within the same year, we plan to introduce two additional revenue streams and establish partnerships in logistics and affiliate networks, all while building the credibility and trust needed to position Young Forever as a staple in the wellness industry.
We sincerely appreciate your interest, and we look forward to the opportunity to collaborate further.
"When we strive to become better than we are, everything around us becomes better too." - KARP Concept
