Forever Young Vision
Healf.com + Hims.com + Supp.co = Forever Young on Steroids
Healf
Hims
Supp
Forever Young aims to become a trusted, innovative wellness brand that delivers credible products, seamless experiences, and lasting impact in the U.S. market.
Forever Young
Mission
Forever Young position itself as An online retailer that curates and sells curated wellness products, including health supplements, healthy snacks, and home essentials, across four pillars of health: Fuel, Motion, Clarity, Recharge. Additionally, we will have Multiple Revenue Packages, including subscriptions, protocols, bundles & wellness Products.
The Goal
Within the first 6 months, our goal is to develop a fully operational business with SOPs implemented, a validated proof of concept, early sales traction, vendors on lock, and clear readiness for the next stage.
1000
Products
12 Protocols (3 Each)
Fully Functional
Website & App
Branding & Marketing
Logistics & Delivery
Team &
Operations
Partnerships w/ Doctors & Nutritionists
Multiple Revenue
Streams
Execution Team
In-House
Principal Team
Most operational tasks will be handled by full-time professionals with experience in the medical and wellness field. To maintain efficiency in our lean model, we will hire part-time employees for legal, marketing outreach, and accounting, while leveraging our branding expertise for website and app development, marketing strategy, and all other brand-related initiatives.
Aron Katz
CEO
As CEO, Ari will lead the company’s vision, manage the executive team, and drive growth through strategy, partnerships, and key deal-making - ensuring alignment, credibility, and long-term success for Young Forever.
Rokas Petkevicius
CMO/CBO
Rokas will lead Young Forever’s marketing and brand strategy, aligning campaigns, partnerships, and communications to strengthen the brand’s presence, drive growth, and build credibility in the U.S. wellness market.
Ellie Rabiyeva
Head of Retention
Ellie will drive customer engagement and loyalty through retention strategies, partnerships with wellness experts, and collaboration with marketing and product teams to ensure a seamless, credible Young Forever experience.
Credibility
One of our top priorities is developing protocols, bundles & curated product selection for Young Forever Platform. Establishing credibility in the early stages. We have a network of doctors to support us in achieving this.
Dr. Joseph M. Raffaele
MD
Dr. Raffaele has 25 years of experience in longevity medicine, with published research in telomere biology, epigenetics, hormone therapy, and glycobiology. He is CEO and CMO of PhysioAge Health Analytics, a software company that helps longevity practices deliver precision, individualized care.
Dr. Peter Attia
MD
Peter Attia, MD, is the founder of Early Medical, focused on extending lifespan and healthspan through Medicine 3.0. He hosts The Peter Attia Drive podcast and is the #1 New York Times bestselling author of Outlive: The Science and Art of Longevity.
Dr. Andrew Huberman
MD
Dr. Andrew Huberman is a neuroscientist and tenured Stanford professor, host of the Huberman Lab podcast, and a leading researcher on neural circuits, plasticity, and visual systems, developing tools for health, performance, and high-stress environments.
Collaborations & Hiring
Our approach is straightforward and efficiency-driven: we will engage third-party professionals and strategic partnerships to handle organic marketing across all social media channels, build the online presence, and manage the company’s legal aspects. Additionally, as KARP, we will execute website and app development, branding, and marketing strategy & content.
Prince
Organic SM
Prince will manage social media across all platforms to grow an organic following both before and after the launch of the Young Forever brand.
KARP
Branding & Marketing
KARP will handle all visual needs, creating comprehensive branding and marketing manuals, developing the website and app, and addressing any requests on demand
Martin Sheen
Legal
The goal is to incorporate Young Forever, create an operating agreement between the parties, oversee brand partnerships and deals, review website claims and product descriptions, and manage accounting and monthly P&L reports.
Key Operations
Forever Young Operations are structured across six departments, including Marketing, Branding, Products, Logistics, Operations, and Partnerships.
Forever Young
Branding
In the first three months, we will conduct in-depth research to define the core of the Forever Young brand and translate it into a distinctive, cohesive identity. This phase includes the creation of the logo, brand manual, and all key visual and verbal brand elements. In parallel, we will design and manufacture packaging for shipping single products, bundle offers, subscriptions, and protocol-based products, ensuring every touchpoint feels intentional and premium. From the moment a customer receives the product, the brand experience will be seamless, memorable, and uniform. Additionally, we will produce high-quality brand content to be used later across marketing initiatives and social media, reinforcing Forever Young as a refined, trustworthy, and elevated brand with a compelling visual presence.
E-Commerce
Website
By month four, we aim to launch a fully functional e-commerce website designed to deliver a seamless, intuitive user experience. The platform will support online sales, Ai customer support, and an integrated educational section that builds trust and guides informed decision-making. A key feature will be an AI-powered suggestion system that uses a personalized questionnaire to recommend the most effective supplement combinations for each user. In parallel, we will develop a dedicated mobile application for both Apple and Android app stores, mirroring all core website features to ensure a consistent, accessible experience across all devices.
Phase 1
Marketing
During the first six months, we will focus on building a strong marketing foundation through high-quality educational content published on the website to improve SEO, authority, and long-term positioning. Beginning in month three, we will start introducing the platform across social media channels to grow an organic following and generate early awareness. Following the website launch, marketing efforts will expand to include guest articles, initial PPC (pay-per-click) campaigns, and a soft launch event to activate early sales. Insights and data collected during this phase will be used to refine, optimize, and debug the platform, ensuring it is fully optimized and ready by month six for Phase Two growth.
Subscription Packages
Protocols
During the first six months, we will collaborate with doctors, nutritionists, and sports coaches to develop 12 scientifically informed protocols - three each focused on Fuel, Motion, Clarity, and Recharge. These protocols will be designed to address real, measurable needs across performance, recovery, and overall well-being. Between months four and six, we will support these protocols with real-world case studies and authentic testimonials, demonstrating their effectiveness and building credibility, trust, and social proof for the brand.
Product
Curation
To ensure that every product on our platform is carefully selected and curated, we will partner with a domestic third-party laboratory to test and verify all products offered. This rigorous quality control process will guarantee that only the highest-quality supplements are available, while also providing customers with confidence and trust in the integrity of our e-commerce platform.
Shipping &
Logistics
o ensure smooth and efficient operations for Forever Young, we will establish a centralized warehouse hub for storing and packaging all products, including protocols, with shipments handled through trusted carriers such as UPS, FedEx, and USPS. We will also set up an optimized production line for co-packing to maintain speed and consistency. Additionally, we will partner with third-party delivery services like DoorDash to offer on-demand delivery within 20 minutes, creating opportunities for impulse purchases and enhancing the overall customer experience.
Forever Young
Legal
To launch this venture properly, we will handle all necessary legal and financial foundations, including incorporating the business and creating an operating agreement. We will have an on-board lawyer to review product claims, descriptions, and copywriting, as well as oversee brand partnership agreements with other companies. Additionally, an accountant and finance manager will manage the company’s P&L, conduct monthly financial reporting to partners, and ensure compliance, providing a solid legal and financial framework to support sustainable growth.
Territory
Major States
First the East Coast, then the West Coast - and everyone else will follow. / 1. Miami; 2. New York; 3. Los Angeles; 4. San Francisco.
The first 6 months focus on building operations, establishing the team and platform, validating the business model, onboarding partners and professionals, developing revenue streams and marketing strategies, and securing early sales to prepare for growth.
Technology Aspect
Young Forever will have AI-driven technology, including a Telehealth component, to deliver the best personalized protocol combination for each client. Young Forever empowers Americans to live healthier, fuller lives through smart, simple wellness choices. With curated products, expert-backed guidance, and lifestyle-focused solutions, staying vibrant and balanced becomes effortless.
Building the Future of Trusted Wellness - Forever Young Approved
Pricing & Scope (First 6 mo.)
Here’s a quote for Forever Young. Over the first six months, our objective is to build a fully operational business with established SOPs, a validated proof of concept, initial sales momentum, secured vendor relationships, a fully built team, a strong online presence, and a fully functional e-commerce platform, all while preparing for the next stage of growth.
Funding
For KARP to perform well and meet its goals as the Young Forever brand grows, we suggest the following path
Item | Price |
|---|---|
Legal | $25,000 |
Salaries | $200,000 |
Warehouse | $42,000 |
App | $30,000 |
Website | $50,000 |
Marketing | $75,000 |
Branding | $20,000 |
Testing | $75,000 |
R&D | $10,000 |
Alternative Pricing Structure
Funding
For KARP to perform well and meet its goals as the Young Forever brand grows, we suggest the following path
Item | Price |
|---|---|
R&D | $15,000 |
Operational | $242,000 |
Legal | $50,000 |
Testing (Labs) | $75,000 |
Marketing (KARP x UNDR) | $75,000 |
UNDR | $100,000 |
We sincerely appreciate your interest, and we look forward to the opportunity to collaborate further.
"When we strive to become better than we are, everything around us becomes better too." - KARP Concept